top social media platforms in southeast asia30 Mar top social media platforms in southeast asia
The silver lining is that Asia is still at the forefront of internet and social media usage. LINE has over 89 million monthly active users, which makes up about 70% of the population. Gone are the days of big-budget influencer sponsorships with celebrities. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Business owners often go where their customers are. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. As a Premium user you get access to the detailed source references and background information about this statistic. This is according to Hootsuite's report. And the number of internet users is still growing, too. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. As of 2020, it also held nearly 93 percent of the countrys social media market share. It is important to note that there is localized preference such. QQ has various additional features, including games, music, and a news feed. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Enter branded content. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Published by S. Ganbold , Jun 30, 2022. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. The most popular social media platforms. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. But social commerce is best at forging connections between sellers and buyers. By May 2022, Clubhouse saw over 680,000 monthly downloads. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. However, usage and popularity vary significantly between countries. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. 24.00 million. data than referenced in the text. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Fill out the form below to get started. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. It's proven to be a highly effective way of reaching specific audiences. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Curated marketplace for fundraising . Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. This text provides general information. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Which social commerce platform should you use in your country? Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The company . liability for the information given being complete or correct. Social media statistics for Thailand in 2022. There's Beams, Spotify Podcasts, Twitter Space and more. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. As elsewhere, social media is massively popular across Southeast Asia. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. YouTube is the most popular, with 94.2% of internet users using the platform. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Register in seconds and access exclusive features. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. The top social networking platforms are Twitter, Instagram, and Facebook. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Which Countries Use Social Media the Most? So, it's time for brands to jump on this trend and take advantage of it. This button displays the currently selected search type. Due to varying update cycles, statistics can display more up-to-date As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Proprietary data and over 3,000 third-party sources about the most important topics. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. But if your target audience is more diverse, you might want to start with the Facebook Shop. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Get full access to all features within our Business Solutions. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). But fear not! The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. In some geographies, however, there are significant challenges. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Show publisher information [Online]. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. 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